Pulling out all the stops – Haaretz – Israel News
“Bikes can be a profound part of your identity; we want to show biking as an enjoyable experience, with a deep sense of culture and identity. This is achieved through the prism of restoration, the longing for an old bicycle, the anti-consumption culture and a great deal of aesthetics. These are gorgeous bikes that all but look like an illustration. When we started riding on single-speeds, people would ask us, why mutilate a good bike? When we converted them into fixies, that question became even more relevant. I have no answer. You have to do it to understand it.”
Interesting sub culture that I salute from the comfort on my many geared hybrid bike that takes me to and fro work week days. Despite being in the cycling mainstream, I believe there is a kind of fellow feeling that most cyclists share. Something to do with braving the perils of the road. Some of us ignore red lights, some of us ride on the pavement, some race, some dawdle. Most of us aren’t very impressed by the rationality of cab drivers and dislike the millipedal bendy buses which snake around dangerously.
